Archive for June, 2009

by M. B. BradleySo what is the largest word in the English language? No, I’m not talking about the words with the most letters or even the word that’s the hardest to pronounce. I’m talking about the word that’s about to become one of your favorites. And that’s the word “because” Yes! Because this word can seemingly work magic at convincing the recipients of your postcards that using your service is the most beneficial step they could possibly take.Perhaps this is the most persuasive word in the

by Mark B. Bradley So your last postcard mailing was a bit of a disappointment in generating leads and sales for your real estate investment firm? It leaves you in shock that what may be the reason. Well, you are not alone in this. You check statistics, study it with different perspective, but still are unable to find the reason. You question yourself why did the mailing fail? Where had you been wrong? Which part of the matter was not impressive enough? Was it because of the headline or text

You did not get the response rate you wanted in your real estate postcard marketing campaign. What should you do?

Do you want to increase your chances of getting your real estate direct mail right the first time? So how can you check if you have an effective real estate direct mail in your hands?

In: Business 10Jun2009 by Mark B. BradleyWant to power up your next postcard mailing? Then go one step beyond merely telling your audience what your real investment business has done for others in the past - have your customers tell them.No you don’t have to enlist your former customers to telephone prospects. Instead use the powerful direct-marketing tool called the testimonial. If you’ve been in business long enough, it’s easy enough to ask a satisfied customer to write a couple sentences (i